.2024 has actually been an inconsistent year for adtech funding.U.S.-focused adtech startups, the moment familiarized to running into billions in financial backing yearly, have actually reared virtually $360 thousand thus far this year, putting it on track to be the industryu00e2 $ s slowest year in over a decade, per Crunchbase records. That downturn is because of market concentration, elevated governing tensions, and also financial uncertainties.ADWEEK talked with 5 VCs that continue to buy adtech companies, in spite of these difficulties, about what they are trying to find and also what they steer clear of. Possibly unsurprisingly, these investors are actually targeting opportunities in privacy-focused innovations and industry-specific regions such as connected television.